Choose Groël — The Trusted Name for High-End Ironmongery Fixtures
GENESIS - The start of a great story
In 1950, José Torregrossa revolutionized the hardware industry by building the most significant commercial network on the Spanish peninsula and successfully integrating the diversity of the European market into Spain’s industrial landscape. Nearly half a century later, in 1998, his grandsons Daniel and Carlos followed in his footsteps. During one summer, Groël was born — a brand created to redefine Spain’s handle industry through a commitment to design, quality, and technology.
Today, Groël stands as one of Europe’s leading manufacturers of handles and accessories. With projects completed in over 35 countries, the company continues to expand globally, forging partnerships with some of the world’s most prestigious brands and professionals.
Daniel Terragrossa
Daniel Torregrossa was, and still is, a person with a clear vision of how to achieve the best possible results. He recognized significant gaps in Spain’s handle industry — designs and finishes had remained traditional and stagnant for years, and the general mindset toward design was quite conservative.
In addition, during the 1990s, the quality of hardware in Spain was below standard. Daniel often told himself that better quality had to exist somewhere. The María lever handle (pictured above) represents a rustic style adapted for the Spanish market, which led to great success. Even today, it remains a key feature in many projects — a true Spanish classic that combines beauty and refined taste.
Its strength lies in the purity of solid brass, softened by the elegance of its curves. This handle is a perfect choice for rustic environments, where the goal is to create a relaxing atmosphere by emphasizing natural materials such as wood, stone, and foliage. Rather than focusing on perfect lines, rustic design celebrates the unique character and imperfections of each piece.
Daniel Torregrossa used to say: "We tend to forget the relevance of common objects in our life that we use on a daily basis. However, when they don't perform properly we realise that our well-being depends on small details. This is when we start appreciating the fundamental beauty of functionality."
Groel worldwide
The first areas of influence were the provinces of Alicante, Valencia, Castellón, Murcia, and Albacete. From there, Groël expanded as it became well established and capable of serving new regions. Today, the brand has reached more than 35 countries worldwide. Groël continues to evolve, embracing digitalization to drive further progress and reach places that were once unattainable. This transformation has opened many new business opportunities, such as the Contract sector, in which Groël had already been working for years but is now experiencing significant growth.
The company’s philosophy is to always take things one step further — not only by understanding the needs of clients and carpenters but also those of technicians, interior designers, and architects. Operating in a premium sector means the expectations are far higher than in the standard market.
Carlos Terragrossa:
"My goal is making Groel become the world's leading brand in quality,reliability and proximity."
Groël: Redefining Sustainability Through Innovation and Timeless Design
Groël is a leading brand investing in ecological technology. The company upholds an environmentally sustainable production model, founded on the belief that true product and design quality cannot exist without sustainability. Groël fully complies with current European environmental regulations and aligns with the United Nations Sustainable Development Goals set for 2030. Its commitment to sustainability extends from eco-friendly production processes and efficient shipping systems to the creation of long-lasting end products.
However, Groël’s concept of sustainability goes beyond environmental responsibility. It embraces a broader vision rooted in strong human values. The company values its people highly, fostering a united team built on collaboration and synergy. For Groël, sustainability also encompasses timeless design — guiding clients toward spatial and furnishing solutions that remain elegant and relevant through the years.
This is an ambitious journey that may not always be simple, yet Groël remains steadfast in its belief that timeless design and sustainability go hand in hand — two principles that continue to define the brand’s philosophy and purpose.
Log.Gic - The design that broke the barriers of time
Today, 25 years later, the Log.gic lever handle remains one of Groël’s top three best-sellers, continuing to earn international recognition.
Crafted from pure Italian brass, this handle embodies timeless design through its firm structure and clean, straight lines. Subtly rounded edges allow it to blend seamlessly into any space, balancing strength with elegance.
The Log.gic design adds a refined, minimalist touch to any interior and can be customized in multiple formats — including round or square roses, and oval or rectangular window mechanisms.
The Art of Finishing: How Groël Perfects Every Detail
ZERO HARMFUL EMISSIONS. ZERO TOXIC WASTE. ZERO ENVIRONMENTAL IMPACT.
All products from Groel are crafted using innovative, handcrafted resources while incorporating the latest technology to optimize quality and protect the environment. At Groel, sustainability is inseparable from quality, and personal care is essential to providing excellent service. The result is Powercoat, a life-guaranteed finish.
This technique, commonly known as Physical Vapour Deposition (PVD), involves vaporizing a solid metal, which is then condensed onto the substrate as a thin, durable layer. The process takes place in a high-vacuum chamber using a cathodic arc source.
Groel vaporizes titanium into an ionized plasma gas that adheres to lever handles and accessories. Titanium nitride coatings are not only visually striking but also offer the highest resistance to abrasion and corrosion, making them ideal for products that come into contact with the hand.
Environmentally Friendly
This method virtually eliminates the use of toxic raw materials, chemical reactions, and hazardous waste disposal.
Resistant
PVD coatings provide superior protection against corrosion, impact, high temperatures, and saline environments.
High Purity
The vacuum deposition process ensures the film remains in its purest state, free from unwanted elements.
Antibacterial
Used in surgical medical devices, PVD prevents bacterial attachment and reduces the risk of infections.
This atom-to-atom deposition in PVD allows a precise control of density, stoichiometry and atomic structure of the thin film. By using the appropriate materials and creating special conditions during the coating process, coatings with desirable chemical properties such a hardness, lubricity and good adhesion con be created on the handles surface"
-Groel's Industrial Chemist
Living finish, the beauty of ageing
The more it is used, the more beautiful becomes
Once the production polishing phase is complete, no further processing is applied. The product is shipped to the customer fresh from the oven. Over time, as the product is used, it naturally ages, gradually developing a unique tonal character. Initially, it appears shiny and pristine, but a distinctive, beautiful orange hue will emerge. Natural brass is a noble material that evolves gracefully with its owner.
Pioners in matt black finishes
Groel’s certified EPDXY lacquer is highly adherent and resistant to environmental agents (ISO 9227). The company offers up to 15 years guarantee, the highest in the market.
These ISO standards contribute to selected Sustainable Development Goals, addressing some of the world’s most pressing challenges.
The high quality of Groel’s color palette adds an elegant aesthetic to any chosen model. Thanks to the advanced capabilities of their facilities, customers are encouraged to bring their own ideas to life, collaboratively creating their ideal tonality—why not even consider pink?
Chrome III
Groel’s ecological trivalent chrome (Cr III) finish offers a 15-year resistance guarantee. Both satin and polished surface finishes are protected against corrosion and everyday use. While chromium metal and Cr III ions are considered non-toxic, the commonly used hexavalent chromium (Cr VI) is toxic and carcinogenic.
By 2030, the use of Cr III will be mandatory—so why wait? Groel has proactively chosen the sustainable path, aligning with relevant Sustainable Development Goals (SDGs). The company is a pioneer in promoting this high-density finish, which combines incredible durability with environmental friendliness.
Varnish
By utilizing the latest generation of water-based varnishes, Groel enhances the natural beauty of its materials while adhering to the strictest sustainability standards. Cataphoresis is an innovative surface treatment for pure brass that ensures a uniform coating thickness across the entire surface, including the most hard-to-reach areas. This process allows Groel to elevate the aesthetic appeal of its products while rigorously maintaining environmentally responsible practices
Conclusion
Groel exemplifies the perfect union of craftsmanship, innovation, and sustainability. From PVD titanium coatings and trivalent chrome finishes to water-based varnishes and the natural aging of brass, every process is designed to deliver exceptional durability, beauty, and environmental responsibility. Groel’s products are not only technically advanced—offering resistance to corrosion, abrasion, and bacteria—but also aesthetically distinctive, evolving gracefully over time. By combining precision engineering, high-quality materials, and eco-conscious methods, Groel ensures that every product is a lasting, reliable, and elegant solution for customers who value both performance and sustainability.
Groel availabe at SDS London
Why choose us?
By choosing SDS London, customers gain access to premium, reliable, and eco-friendly Groel products, backed by expert service and the highest quality standards.
We offer Trade Accounts
For professionals in the industry, SDS London offers exclusive trade accounts, providing access to competitive discounts and personalized service. Setting up a trade account is quick and straightforward, enabling you to enjoy benefits such as:
Generous trade discounts on premium products.
Dedicated support from our GAI-trained staff, ensuring expert advice and assistance.
Free quotations for large construction projects, tailored to your specific requirements.
Next-day delivery on stocked items when orders are placed before 4pm.
To apply for a trade account, visit our Trade Account Setup page and complete the simple registration process.
Visit Our Showroom
Experience the quality and design of Groel products firsthand by visiting our showroom. Our knowledgeable team is available to assist you in selecting the right products for your needs and to provide expert guidance on specifications and installation.
Order Online
Browse our full range of Groel handles and accessories from the comfort of your home. High-quality finishes, sustainable craftsmanship, and exclusive designs are just a click away.
