A Storied History of Excellence and Progress

SDS London Ltd, a leading provider of architectural ironmongery and hardware solutions, is thrilled to announce a significant milestone in its journey.


With deep roots in the industry, the company's Northcote Road Showroom has been a cornerstone of its identity for over four decades.


As part of their commitment to continuous improvement and serving their customers even better, SDS are consolidating operations under one roof at their new spacious Wimbledon Showroom, which is also currently home to their warehouse and offices.

The Northcote Road Showroom has played an instrumental role in the SDS London history, offering customers a place to explore their extensive range of architectural hardware and ironmongery. Over the past 40 years, it has been a hub for inspiration and expert guidance.


We want to extend our heartfelt gratitude to all our loyal customers and partners who have made this journey possible.


Simon Ayers, a testament to the company's commitment to nurturing talent and fostering growth, began his career at SDS London behind the counter 28 years ago.


Today, he proudly serves as Sales Director, showcasing the incredible opportunities for career advancement within the organisation. Simon's journey is a testament to the company's dedication to recognizing and rewarding talent.

The decision to relocate operations to Wimbledon signifies a new chapter in the SDS history. We are excited about the prospects this move presents, including enhanced efficiency, an even more extensive product range, and the ability to better serve customers. The consolidation under one roof will enable us to streamline operations and offer an even more seamless experience to those who rely on our products and expertise.


"We are immensely proud of our journey, from our humble beginnings to where we stand today. The relocation to our Wimbledon Showroom is a testament to our commitment to innovation and growth," said Simon Ayers, Sales Director at SDS London Ltd. "This move is about embracing the future while honouring our rich heritage. We can't wait to see what the future holds for us."


SDS London Ltd is dedicated to providing top-quality architectural ironmongery and hardware solutions to professionals and homeowners alike. This relocation marks a significant step forward, and we look forward to continuing our tradition of excellence and customer satisfaction in our new location.


In addition to Simon Ayers, there are several key team members who embarked on their professional journeys within the Northcote Road Showroom building.


This remarkable place has served as a launchpad for many talented individuals, some of whom continue to contribute to the growth and success of SDS London Ltd. Today, they play pivotal roles in various aspects of the business, bringing with them a wealth of knowledge and experience.

Others have chosen to explore new horizons within the architectural ironmongery industry, making valuable contributions to other companies.


Their time at SDS London Ltd served as a springboard, not only for their careers but also for the advancement of the industry as a whole, reinforcing our proud legacy of nurturing talent and expertise.


The Northcote Road Showroom has not only been a trusted hub for architectural ironmongery solutions but is now a proud historical landmark as the oldest shop on Northcote Road.


This distinction represents not just legacy but the unwavering commitment to their customers and the community. As we transition to the brand new Wimbledon Showroom, we carry a sense of pride and nostalgia for the remarkable moments and relationships created within those iconic walls. However, equally excited to look forward to the future, brimming with endless possibilities.


The journey continues, and as we close this cherished chapter, we eagerly anticipate the next, where innovation, growth, and excellence are sure to be guiding stars.


To keep up to date with the latest developments from the SDS London Wimbledon Showroom, keep an eye on our socials!